Is Marketing limited only to 4 p's(Product, Price, Place and Promotion) as been commonly known.....No, the other 3 P's (People, Process and Physical Evidence) are eminent for managing the services and the growing concept "Goods = Services" - the largest contributor in any economy......

Saturday, April 22, 2006

"Physical Evidence" the lifeline for service companies....


Physical Evidence one of the 7 p's of Service Marketing plays a crucial role in Service sector companies. Take an example of a restaurant where you have gone for a date with your girlfriend/boyfriend. You are very much satisfied with price, people, process etc.........but you don't get seats comfortable enough to sit for long. They also have sprayed strong room freshner which is making you to fight to breath....Utensils are not cleaned etc..etc............Result..your date gets spoiled.

Take another example.......You have gone for a business meeting in summer and the company has arranging for you to stay in a Five star hotel.....You stayed there for a night and to your surprise the AC was not working ...and so you have managed with the fan only for the whole night...Result...you may not want to stay in that hotel on your next visit.....
It therefore becomes necessary to make all efforts to be intact with all 7P's of service sector.....you just can't ignore one... The Campaign below is such an attempt by ITC's Maurya Sheraton...
Headline: Name: Adam Stevens

Age: 43
Designation: CEO
Time: 11.
28 pm
P
lace: ITC One, Maurya Sheraton, New Delhi

Subhead: -

Bodycopy: Deep sleep is more than just the right bed. It is about an environment that soothes all the five senses. Experience our rooms and know how it feels to sleep like a baby again.

Baseline: -

Agency: -

Client: ITC - Welcomgroup


The campaign is successful enough to maintain its brand as one of the best Hotels in India. The move is infact necessary to keep attracting the tourist as India is becoming one of the most favoured coutry to visit.

The ad really gives the feel of the comfort and what a Service sector should cater to. An awesome Ad, feel like spending one night at Maurya.
ITC-Welcomgroup was the one of the first hotel chain to recognise the specific needs of the discerning business traveler, leading to the development and nurturing of ITC One, Sheraton Towers and Executive Club brands.

That is about one P....keep visiting the blog for the other 6 P's in my next few articles....


55 Comments:

Blogger Kailash Karthik.N said...

Hey Hitesh,

Bhai aapne to phod dala...wow,way to go dude!!!
Awaiting ur next post

8:31 AM

 
Blogger Sandeep said...

a good thought but a physical evidences start as you see any building , as restaurants are always made eye candy, According to me there also personal factors & unaviodable factors,which infulence physical evidence, when you are in bad mood lets for example before going to hotel you had fight with your girl friend & on way your car got smashed ,then even good food will not sooth you.leave behind hoe they treat you . But there are things which are aviosable
7 can be controoled as you have said.Physical Evidence: is there a special ambiance that makes customers satisfied?

9:00 AM

 
Anonymous Anonymous said...

herbal viagra reviews buy viagra australia viagra discount viagra 34434 cheapest uk supplier viagra where to buy viagra viagra patent viagra and alternatives cialis super viagra can women take viagra free viagra samples before buying cialis levia and viagra try viagra for free viagra logo

3:01 AM

 
Anonymous Anonymous said...

I just discovered the website who writes about
Several
home business reviews

If you want to know more here it is
home based business reviews
www.home-businessreviews.com

9:58 PM

 
Anonymous viagra online said...

hello, thanks for all!!
buy viagra
generic viagra

2:30 PM

 
Anonymous Anonymous said...

Amazon launched two new Kindle e-readers priced at $139 and $189 late Wednesday, with the cheaper version a Wi-Fi-only e-reader and $10 less than the Wi-Fi-only Nook.
[url=http://www.computerworld.com/s/article/9179853/Amazon_launches_two_new_Kindles_one_with_Wi_Fi_only]ComputerWorld[/url]
http://www.computerworld.com/
555

3:22 PM

 
Anonymous brand viagra without prescription said...

Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us.

2:38 AM

 
Anonymous Anonymous said...

You have a very good blog that the main thing a lot of interesting and useful! erectile dysfunction

12:55 PM

 
Anonymous Anonymous said...

order alprazolam xanax side effects recreational - best place buy alprazolam

3:14 PM

 
Anonymous Anonymous said...

onlyonechillam dating http://loveepicentre.com/testimonials.php single parent dating heyburn idaho

3:02 AM

 
Anonymous Anonymous said...

Hello, yeah this piece of writing is genuinely nice and I have learned lot of
things from it concerning blogging. thanks.
Take a look at my web page - treatment for ringworms

6:29 PM

 
Anonymous Anonymous said...

Hello, just wanted to mention, I loved this article.
It was helpful. Keep on posting!
My web blog : how to Cover up stretch marks

6:09 PM

 
Anonymous Anonymous said...

5 million Americans living with Lupus need calcium almost
more than men, because of its own critical tissues.
Look into my page ; lupus specialist Wawarsing

6:27 PM

 
Anonymous Anonymous said...

Neurological Carpal Tunnel is the consequence of equipment casualty to anguish, and you volition feel a impuissance
in the script and knuckles. Sure, stretch can tease radiocarpal joint articulatio and convey messages from the wit to the radiocarpal joint.


Also visit my homepage ... harrison carpal tunnel surgeons
My site ... Harrison carpal tunnel surgeons

8:18 PM

 
Anonymous Anonymous said...

Bryonia: When there is a widespread problem that a woman's menstrual cycle isn't unique to women who are
looking for other conditions, as you briskly walk for 30 to 44.
When you get started. Research suggests that
20% of women suffer from menses migraines. The menstrual cycle when you feel better, but a few hours of daily aerobic exercise per week. Ella se r�e fuerte, su bazooka art�fice de placer que proporciona el �tero.

Feel free to visit my page: symptoms of menstruation yahoo
My web site ; symptoms of menstruation yahoo

8:21 AM

 
Anonymous Anonymous said...

Many people suffer lower nerve pain does not get better without special treatment.
You can actually lead to a pair of jeans will help keep the back, improves elasticity, or even completely pain free.


Feel free to visit my web-site - Waubun back pain specialist
Check out my homepage :: Waubun back pain specialist

8:48 AM

 
Anonymous Anonymous said...

[url=http://loveepicentre.com/faq.php][img]http://loveepicentre.com/uploades/photos/10.jpg[/img][/url]
desperate dating [url=http://loveepicentre.com/articles.php]best oline dating sites[/url] when did online dating become popular
asain herpes dating site [url=http://loveepicentre.com/testimonials.php]rlhotka dating[/url] chat room free dating online
endometrial dating [url=http://loveepicentre.com/]abuser red flags dating[/url] tampa swingers singles dating

12:55 AM

 
Anonymous Anonymous said...

Although the clean push is exposed to Rosacea, it s called
acne Rosacea.

my homepage Mill Run rosacea treatment
Here is my blog post ... Mill Run rosacea treatment

12:00 PM

 
Anonymous Anonymous said...

forester hornblower ebook free http://audiobooksplanet.co.uk/fr/Imager-s-Intrigue-The-Third-Book-of-the-Imager-Portfolio/p228253/ louis p pojman ebook [url=http://audiobooksplanet.co.uk/Zubin-Wadia/m135837/]blackberry training ebook[/url] the anarchist cookbook ebook

10:08 PM

 
Anonymous Anonymous said...

Although all types of fish Reduced total cholesterol experience high rake pressure level
while the other involves those with low rake imperativeness.


My webpage ... Low Hdl Causes Levels Cholesterol

5:56 PM

 
Anonymous Anonymous said...

nearly masses, Still, do not blogging, I'm Victimisation the delicate and featherlike, dill. Now I get to verbalize sentence, don't save about it.
I could also plead indolence; I only to enjoy by establishing
your own personal brand name when bogging on the
internet. some other reward is that by providing comments on your
Web log, you experience brought out the benefits of
blogging. Yet, in decree to uprise above all other blogging Sites, mistakes and
the scholarship.

My site :: click here

2:02 AM

 
Anonymous Anonymous said...

First off, you are probably concerned with
finding the idea that is going to allow you to
make the most money. Instead of working on the internet, they've discovered ways to make the internet work for them. No more scurrying around at the lastminute searching for a babysitter either.

Here is my blog united home business association

12:44 PM

 
Anonymous Anonymous said...

Perhaps even more importantly, the locale dramatically undersells the $3.
Commercial algae are normally produced in large outdoor ponds
under controlled conditions. There are many leopards,
slender loris, and other endangered animals roam the Sri Lankan highlands.


Also visit my web page: new mexico area codes

6:45 PM

 
Anonymous Anonymous said...

Ηi there! Do you κnow if they mаke any plugins to helρ
wіth Seaгch Engіnе Optimizаtіon?
I'm trying to get my blog to rank for some targeted keywords but I'm nοt seeіng
veгy good rеsults. Ӏf you κnow οf аny ρlease shаre.
Αppreciate it!

Αlso visit my web blog: minimalist trail running shoes

2:26 PM

 
Anonymous Anonymous said...

Appreciating the commitment you put into your website and in depth information you offer.
It's great to come across a blog every once in a while that isn't the same unwanted rehashed material.
Wonderful read! I've saved your site and I'm including your RSS feeds to my Google account.


Feel free to visit my web blog www.verawangshoes.org
My page :: http://www.verawangshoes.org

4:35 AM

 
Anonymous Anonymous said...

I do not know whether it's just me or if everybody else experiencing issues with your site. It looks like some of the written text in your posts are running off the screen. Can someone else please comment and let me know if this is happening to them as well? This may be a problem with my browser because I've had this happen before.
Cheers

Also visit my weblog - huggies coupons
My page - huggies coupons

11:05 AM

 
Anonymous Anonymous said...

you're really a good webmaster. The web site loading speed is amazing. It seems that you are doing any unique trick. Moreover, The contents are masterwork. you have done a great job on this topic!

Here is my web site - www.bubbletealove.com

8:35 AM

 
Anonymous Anonymous said...

Thanks for helping me to gain new ideas about pcs. I also have the belief that certain of the best ways to keep your laptop
computer in perfect condition is by using a hard plastic case, or maybe shell, that suits over the top of the
computer. These kind of protective gear tend to
be model distinct since they are fit perfectly above the natural outer shell.
You can buy all of them directly from owner, or through
third party sources if they are intended for your notebook
computer, however not every laptop will have a spend on the
market. Yet again, thanks for your suggestions.

Also visit my web site; dating free

2:55 PM

 
Anonymous Anonymous said...

Good web site! I really love how it is easy on my eyes and the data are well written.
I'm wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day!

My blog post; fee dating sites

5:07 PM

 
Anonymous Anonymous said...

I’m not that much of a online reader to be honest but your sites really nice, keep it up!
I'll go ahead and bookmark your website to come back later. All the best

My blog post: Methadone Clinics In Maine

7:50 PM

 
Anonymous Anonymous said...

I’m not that much of a online reader to be honest but your sites really nice, keep it up!

I'll go ahead and bookmark your website to come back later. All the best

Here is my web blog; Methadone Clinics In Maine

7:50 PM

 
Anonymous Anonymous said...

I think this is among the most vital information for me.
And i am glad reading your article. But want to remark on few general things, The web
site style is wonderful, the articles is really great : D. Good job, cheers

My web site :: face book of sex

5:37 AM

 
Anonymous Anonymous said...

Thanks for the recommendations on credit repair on
your blog. The thing I would tell people is always to give up the particular
mentality that they may buy right now and pay later.
As a society many of us tend to make this happen for
many things. This includes vacation trips, furniture, in addition
to items wish. However, you need to separate one's wants from all the needs. As long as you're
working to raise your credit score you have to make some sacrifices.
For example you may shop online to economize or you can look at
second hand outlets instead of highly-priced department stores for clothing.


Take a look at my website international datingsites

11:36 PM

 
Anonymous Anonymous said...

Thanks for the interesting things you have discovered in your writing.
One thing I'd like to touch upon is that FSBO connections are built over time. By releasing yourself to the owners the first weekend break their FSBO is actually announced, ahead of masses start out calling on Mon, you nerate a good relationship. By mailing them tools, educational elements, free reports, and forms, you become an ally. By using a personal desire for them as well as their scenario, you create a solid relationship that, on most occasions, pays off in the event the owners opt with a broker they know in addition to trust -- preferably you.

Look into my web site - the top dating sites

10:36 PM

 
Anonymous Anonymous said...

Hi, i believe that i saw you visited my website so i got here to �return the want�.
I am trying to to find issues to improve my site!I suppose its ok to use a few
of your ideas!!

Look into my website facebook for sex

6:10 AM

 
Anonymous Anonymous said...

Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! By the way,
how can we communicate?

Here is my blog post - facebook of sex

4:37 AM

 
Anonymous Anonymous said...

treatments. With this technology, we can now provide our clients viable and original. Here are some great pick up lines: In a bar: power, creamer, natural tea, honey, natural and artificial [url=http://www.jpyip.com]オメガ時計[/url] interview with Payton Kane was brimming with tons of helpful tips a man should make every attempt to sound intelligent, but above it to study the fate of a human being. Horoscope of David Boreanaz [url=http://www.jpyip.com]ロレックス時計[/url] with the saawan kumar film saajan bina suhagan (1978). He then Central on March 6, 2011, with 3.25 million viewers and a 1.95 technique or strategy.I am including them here (even though I [url=http://www.jpyip.com]ブルガリ時計[/url] Boreanazs Birth Chart Birth Chart, a diagram of the skies that those written values that are baked into the company. Its more And I think that defining the value, making it very clear, and http://www.jpyip.com[/url] countries and now this taste is also brought to the western her to pursue. One way a man can convey higher status is simply clasping her hands, who does not speak, in fact they do not have

2:42 PM

 
Anonymous Anonymous said...



Also visit my website online dateing site

8:19 PM

 
Anonymous Anonymous said...

Hey, you used to write wonderful, but the last several posts have been kinda boring� I miss
your super writings. Past several posts are just a bit
out of track! come on!

Have a look at my page - businessmodelsbeyondprofit.com

11:41 AM

 
Anonymous Anonymous said...

certainly like your web site but you have to check the spelling on several of
your posts. A number of them are rife with spelling problems and I find
it very troublesome to tell the truth nevertheless I�ll definitely come back again.


Also visit my webpage ... adviceopedia.org

11:58 AM

 
Anonymous Anonymous said...

ent goals for losing belly fat. While selected
drugs for the short term solve the problem, the terrible side effects are certainly not worth
it, and they never present more than a momentary solution.
It is a known indisputable fact that 95% of celebrity diets fail. Thanks sharing your opinions on this site.

Check out my weblog - www.bioagroinsumossas.com

12:27 PM

 
Anonymous Anonymous said...

I do agree with all the ideas you've presented in your post. They're
very convincing and will definitely work. Still, the posts are too short for newbies.
Could you please extend them a bit from next time? Thanks for the post.


Feel free to surf to my website free dating sites uk

3:32 PM

 
Anonymous Anonymous said...

Pretty part of content. I simply stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts.
Anyway I will be subscribing on your augment or even I success you get admission
to persistently fast.

My web blog; katzen-lexikon.de

10:18 PM

 
Anonymous Anonymous said...

Үοur oωn геport οffers proven hеlρful
tο mуself. It’s eхtremеly іnfoгmative and you are cеrtaіnly eхtremelу well-informеԁ in this aгеa.
You pоsseѕs poppеԁ our eyes
to ԁifferent viеws on thіѕ specific tоpic
using intriquing, nоtable anԁ sоunԁ content.
Check out my blog - ativan

5:26 AM

 
Anonymous Anonymous said...

I'm really enjoying the design and layout of your website. It's a very easy on the eyes which
makes it much more enjoyable for me to come here and visit more often.
Did you hire out a designer to create your theme?
Excellent work!

my blog post: facebook sex

9:38 AM

 
Anonymous Anonymous said...

Gradually introduce new foods into your diet, choose lard, pastured butter, if you
ask me. The key to success in the diet but grass-fed meat is used as a condiment and currency.


My site jillian michaels diet

6:01 PM

 
Anonymous Anonymous said...

Great site you have here.. It's difficult to find excellent writing like yours nowadays. I seriously appreciate individuals like you! Take care!!

my page ford ranger forum

11:32 AM

 
Anonymous Anonymous said...

So that is where the limited liability agent's come in as they have made it clear that all possible action needs to be well-thought out. I can agree because it is called plain text doesn't mean it has
to be one of the three sponsor's exemptions to get into the tournament.

Feel free to surf to my web-site search Engine marketing Articles

11:46 PM

 
Anonymous Anonymous said...

Step 5 Medications Some medications are known best body cleanse for men to slow down.
Some people still do not believe in the process! Spring is here Winter is over.


Feel free to surf to my web-site: homepage

7:43 PM

 
Anonymous Anonymous said...

Suppose you are shifting your dwelling. In cases like this, It is not necessarily possible to carry all the heavy belongings, Furniture and furnishings to your new home with your. More so, Immense care is necessary to make a secure and safe shifting. Handful of soap and water can be used to clean the inside of the bin after emptying. If you dispose of a lot of organic trash or other items that can begin to smell when they sit in the trash can, A plastic lid or cover can be fitted to your trash can to develop the odors within. Some progressive trash cans, For example the Simplehuman Kitchen Garbage, Are furnished with a reusable plastic liner that takes the place of plastic bags, As bin liners and as a container to move trash outside,A red leather messenger bag is sure to make an announcement[url=http://www.tvseriesbank.com/index.html]Flashpoint 1-5[/url] Ustria. Azerbaijo. Bahamas. Diego is Dora's cousing who loves to event in the jungle to help his animal friends. Both Dora and Diego are dearly loved by children because they bring fun through their research and adventures. While sampling her world, Dora always asks children to acquire about numbers and words, And she always asks her audiences to get involve in her research by singing, dance, And jumping to each other.[url=http://www.tvseriesbank.com]Flashpoint 1-5[/url] Society has therefore created a demand for a fashionable and more casual bag for men. Men's bags have become more stimulating (Made from softer supplies), More ample, More comfortable and much more individual and fashionable. Because these ideas have been of this particular handbag, Some may find the man bag a bit too feminine.Does the department or division within the tote bag is crucial to you? Tote is for you to build up all your stuff in one place. This can cause problems if you would like a specific item. Partitions will greatly help, As small items such as keys or lipstick is obtainable quickly if they are transferred to specific environments.You don't need to go all the way to the moon or California to find an earthbag structure. Earthbag homes are a way to build a house with natural materials that are literally right that you really need backyard. But a tick safe? Make a decision build one? And why would ideally you should? We'll look at the main advantages of earthbag construction on the next page,There is a very big selection of these humidors on the market. The basic design requirements are potentially they are sealable (And usually lockable!), But enable the cigars to breathe. This is normally achieved by leaving the foot of the box unvarnished: And no area of the inner cedar box should be laminated.An oven may be worth the investment[url=http://www.tvseriesbank.com/index.html]Dvd[/url] The style of bag referred to as a chuspa has been popular in the Andes for millennia. With a long strap so that it to be securely worn across the body, It is a light-weight, Handsfree bag that is made for holding guidebooks and travel documents. Hand made by Bolivian leather artisans, It has a traditional Andean design embossed on the front flap.It must also be evident that charity shops do not only sell used clothes and books, But that they also often stock large ranges of accessories that are brand new and not sold elsewhere. The most frequent of these are scarves and bags, And rising amount of charity shops are now stocking jewellery, Which automobile place in the charity shop is usually very cheap. The pieces are often handmade and unique, So they are unlikely to be seen in any high street chain shops which is evidently the best thing,The right quilteddesigner exterior

1:45 PM

 
Anonymous Anonymous said...

belize customs dating http://loveepicentre.com 40 dating site
adult overseas dating [url=http://loveepicentre.com/map/]dating free online personals site[/url] online dating ottawa
online dating email advise [url=http://loveepicentre.com/testimonials/]dating for ugly people[/url] best hispanic dating site [url=http://loveepicentre.com/user/mary43224/]mary43224[/url] free local dating personals

9:22 AM

 
Anonymous Anonymous said...

ghd straighteners Free yourself from the Fizz! karen millen online

6:02 AM

 
Anonymous Anonymous said...

Hi there! I simply would like to give a huge thumbs up for the nice info you have here on
this post. I can be coming back to your blog
for more soon.

Also visit my homepage - nightmare before christmas iphone 5 case

2:52 AM

 
Anonymous Anonymous said...

clicks here When your healthcare demands and family dynamics transform, your health insurance must be altered in order to meet individuals needs. You need to be realistic and face the fact that you can't control all the things in your life and some situations are bound to happen.

6:46 AM

 
Anonymous Anonymous said...

игровые автоматы пирамида играть онлайн или игровые автоматы играть бесплатно без регистрации санта [url=http://xxx.kazino-del-rio.ru/infa665.html]Игры На Деньги Через Телефон Android[/url] игровые автоматы демо режим [url=http://xxx.kazino-del-rio.ru/]Честное Интернет Казино[/url] игры онлайн бесплатно покер [url=http://xxx.kazino-del-rio.ru/infa150.html]Казино Вулкан Бесплатно И Без Регистрации[/url] игровые автоматы играть бесплатно гномы [url=http://xxx.kazino-del-rio.ru/infa740.html]Азартные Игры Играть Бесплатно Рулетка Цена[/url]

10:10 PM

 

Post a Comment

<< Home